The company’s growth is driven by a robust distribution network across the MENA region. We are dedicated to ensuring customer and consumer satisfaction by maintaining the highest quality standards across our diverse product categories, contributing to consistent and sustainable successanslating to
better and stable profit margins through hedging on Chicago Board of Trade (CBOT) futures.
Quality
Producing top quality products to our customers is our number one priority. Through employing expertise from around the world, we are constantly up to date with the latest in the field for the benefit of our customers.
Human Resources
The factory is managed by human expertise, and operated by highly qualified technicians and experienced workers who are dedicated to achieving our vision and mission. We care about our people and intend to improve their well-being and the environment that they work in to maintain a better life for them.
Technology
The factory created a breakthrough in the industry by having a leadership role in automation; creating a fully automated factory with state of art technology to enhance the accuracy, repeatability & volume production, reduce human error and increase safety of our employees.
Safety
The safety of our employees is just as important as the safety of the products we provide to our customers. We are committed to provide a healthy environment to our workers by implementing strict safety standards and procedures based on the best practices and regulatory standards.
Integration
From sourcing the finest beans to delivering our premium bottled products, we take pride in being a fully integrated facility equipped with cutting-edge technology and automation, ensuring exceptional quality at every step.